Welcome to Midlands 1-Stop of Penang.
Midlands used to be the Sungai Wang of Penang when everything happening happen there.
But years have passed since then… and now 1-stop has evolved from the Sungai Wang it used to be to a rather quiet place where not too much happens.
I remember how I used to love the 1-Stop bubble lift when I was much younger.
So while I was at 1-stop last week, I jumped at the opportunity to hop on to one of those.
Now when you enter a lift, the natural thing to do is to look at the buttons where you press what floor you’d be heading to.
And on that panel of buttons…. was a rather nice word being advertised for all to see.
So… sooo classy.
I pressed my floor and looked away from the foul word.
Only for the doors to close in front of me to hit me again.
Now if only advertising was always this effective.
The minute you look away from a spot, it hits you again from another place.
That is just soooo the way to go.
I wonder why advertising companies haven’t capitalized on that yet.
Putting ads on the buttons of elevators…. come on guys.. someone do it before it’s too late!
Timothy Tiah – Co-Founder of Colony, Kuala Lumpur Co-Working Space